Do you really know what it takes to deliver the ultimate customer experience? What buyers really want is a predictable experience. It takes teamwork to build loyal repeat customers. If you measure the different kinds of breakdowns that occur within a company, you will find most happen due to internal-external communication breakdown. This affects the […]
Do You Offer ‘Raving Fans Service’?
Raving Fans Service is an expectation of how customers will react when doing business with you. Although business is more mundane than a sports event, the analogy works. Imagine a stadium of enthusiastic fans – all of them the perfect customer applauding your company, your team, and you for being the best in the business. […]
When is Enough, Enough?
Sometimes the best ideas result from an innocent question. In a recent conversation with Gregg Wartgow at Green Industry Pros magazine he discussed their vision for the publication. They want to be the resource for the aspiring landscape companies under a million in revenue that want to grow. This represents 80% of all landscape companies, […]
Sell Into the Economy, Not Against it
We perform market research and are frequently asked, “so how does this impact my business”? Trying to provide a simple answer with immediate action steps forced us to develop a smarter approach. The following is what we use to run our business and the advice we provide. Start with looking at the economy as a […]
High Impact Firms
Introduction – The End Game If you look hard at the business practices of the most successful companies, the elite 5% of all small businesses, you will find 4 general competencies. This is not a tale of just landscape companies, it is the story of all companies that started small and became billion dollar firms. […]
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