So we are sitting across the table from the property manager as he/she asked the typical questions…” Will my grass be mowed weekly?”, answer: “why of course,” “will my beds be weed-free?”, answer: “of course they will be, we weed continually,” “will my grass be green?”, “why, of course, we use only the best fertilizer,” […]
The ‘6’ Most Common Marketing Blunders
What are some of the top mistakes companies make when it comes to marketing their business? Actually, a lot of your marketing plan is not aligned carefully with your business objectives and operational capabilities. PROBLEM # ONE- Lack of Focus on the whole marketing objective; I once had a client tell me….I have a great […]
The Digital Onslaught: Is a Salesperson, Still a Sales Person?
Do you remember the ole’ days- Salespeople would practice their trade from a briefcase and with a pencil and paper. I do! Those are just memories of the past- In today’s social and digital crazed world, sales people must be knowledgeable and technology empowered people. Not only must they know about the products or services […]
Do You Think It’s Bad to Stand Out In The Crowd? Not So
Q– So what do you do? A– We cut grass and take care of your shrubs. Q-You plow snow? A-Sure, we do that too. While many marketing professionals will advise that this is a poor way to represent your brand, you might be surprised how many small business owners actually present themselves in a way […]
Sales Surges….Who’s in control, you or your customer?
Back in the booming economy’s hay day, people used to ask me how that company grew so big. My response would be they either had great salespeople or market conditions fueled the company’s growth through opportunity- Meaning work was flowing inbound with little outbound sales effort. Many of these companies expanded rapidly as work was […]
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