Do you remember the ole’ days- Salespeople would practice their trade from a briefcase and with a pencil and paper. I do! Those are just memories of the past- In today’s social and digital crazed world, sales people must be knowledgeable and technology empowered people. Not only must they know about the products or services […]
Measuring Marketing ROI
Last week we posted our second article on the competencies of High Impact / High Growth companies. The article covered How to Budget Your Marketing Spend which included online and social media. This newsletter is focused on how to make sense of the data. Although the internet and social media platforms allow for almost unlimited […]