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June 6, 2021 by Steven Cohen Leave a Comment

Brickman/VC Post Merger Thoughts…’What’s Next’

Brickman VC merger

As Released July 1, 2014 Brickman Group Press Release “The Merger completion on June 30 of Maryland based Brickman Group, Ltd. LLC and California based ValleyCrest Companies, LLC creates the industry’s largest-leading landscape Services Company”. It’s been over three months now since the merger of Brickman/VC took place. Thoughts have run the gamete as to […]

Filed Under: Landscape Industry Commentary, Suggested Reading Tagged With: Brickman Group, Brickman ValleyCrest Merger, ValleyCrest Companies

June 6, 2021 by Steven Cohen Leave a Comment

Building A Brand or Destroying A Legacy?

Brightview

On December 3rd 2014 this was the headline in major business papers and social media sites—Brickman And ValleyCrest Announce New Name- BrightView CEO Andrew Kerin said. “BrightView reflects our optimism for the future and our drive to create greater value for our clients. It embodies our excitement to leverage the strengths of our combined company […]

Filed Under: Landscape Industry Commentary, Suggested Reading Tagged With: Brand, Branding, Brickman Group, Brickman ValleyCrest Merger, Brightview, Legacy, ValleyCrest Companies

June 6, 2021 by Steven Cohen Leave a Comment

Building a brand or destroying a legacy? Part II, Post Merger Integration Thoughts.

Note- My blog post and thoughts are not to target the company and or any employees. I hold much regard for all shareholders involved in these organizations from executive leadership down to the crew-member. My discussion is strictly from an outside perspective, and for the sole purpose of creating a discussion within this blog post as […]

Filed Under: Landscape Industry Commentary Tagged With: change communications, Landscape Maintenance, mergers & acquisitions

June 6, 2021 by Steven Cohen Leave a Comment

Building a brand or destroying a legacy? Part III, Post Merger Integration Thoughts, An Icon + Other Key Executives Leaving…

Leadership changes announced at BrightView Lawn & landscape- November 6, 2015 Roger Zino and other key executives are leaving the company as reported today in Lawn & Landscape Magazine– According to an internal memo obtained by Lawn & Landscape, Roger Zino will step down as vice chairman of BrightView at the end of the year […]

Filed Under: Landscape Industry Commentary Tagged With: change management, Landscape Maintenance, mergers & acquisitions

June 6, 2021 by Steven Cohen 2 Comments

From Hell to Heaven, the Life of a Landscape Business Owner…

When loading myself into the F-250 this morning, I had a short list of goals to achieve today. They went a little something like this: (1) Go to work happy, go home happy, look forward to returning to work happy tomorrow. (2) Hope for a smooth morning start-up of my twenty-two landscape crews. (3) Hoping […]

Filed Under: Landscape Industry Commentary, Leadership, Owner Strategies Tagged With: Business, Business Lessons, Business Owner, Business Strategies, Business Success, Leadership, personal development

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