Q– So what do you do? A– We cut grass and take care of your shrubs. Q-You plow snow? A-Sure, we do that too. While many marketing professionals will advise that this is a poor way to represent your brand, you might be surprised how many small business owners actually present themselves in a way […]
Building A Brand or Destroying A Legacy?
On December 3rd 2014 this was the headline in major business papers and social media sites—Brickman And ValleyCrest Announce New Name- BrightView CEO Andrew Kerin said. “BrightView reflects our optimism for the future and our drive to create greater value for our clients. It embodies our excitement to leverage the strengths of our combined company […]