Q– So what do you do? A– We cut grass and take care of your shrubs. Q-You plow snow? A-Sure, we do that too. While many marketing professionals will advise that this is a poor way to represent your brand, you might be surprised how many small business owners actually present themselves in a way […]
5 + Effective Ways Your Landscape Company Can “Go Green”
Going green should be one of the most talked about topics in the landscape industry as it can definitely be integrated into marketing to create a real service niche. The reality is, while some companies have put a real effort into promoting green initiatives… it vastly remains to be the green industry’s ‘best kept secret’. […]
Exceeding the Customers Expectations….The First Time Around
What does a customer really expect? What would cause a customer to say they were extraordinarily satisfied? These are the questions that should be discussed during the sales process and appropriately addressed with the customer. Time to share….What we will do to exceed your expectations. Getting the customer involved; asking the customer to set the […]
4-Ways to SuperSize Your Clients’ Expectations
Every day I interact with landscape company owner’s and manager’s and people who say they exceed customer’s expectations, but when I get down to the nitti gritty of asking them how they do it, it seems that many simply miss the mark. Providing exemplary customer service comes down to taking ownership and responsibility for your […]
Leadership Defines Your Ultimate Success…’Together Everyone Achieves More’
My gosh, I’ve seen it all and heard it all. I’ve also recognized years of my own strengths and weaknesses and have use that knowledge to learn and grow every day. I often challenge myself to think about what kind of leader I am as I interact with people. I believe this is a question […]