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June 16, 2021 by Steven Cohen Leave a Comment

Sales Surges….Who’s in control, you or your customer?

Sales Surges

Back in the booming economy’s hay day, people used to ask me how that company grew so big. My response would be they either had great salespeople or market conditions fueled the company’s growth through opportunity- Meaning work was flowing inbound with little outbound sales effort. Many of these companies expanded rapidly as work was […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Business, Sales, Sales Management

June 6, 2021 by Steven Cohen Leave a Comment

7 Must-Do’s To Create A Customer Centric Culture

Customer Centric

When I started in the landscape-snow industry some thirty years ago building customer relationships were handled much differently than today. Today; customer expectations and behaviors have changed dramatically. Today; companies must exceed the customers’ expectations with every interaction in return for customer loyalty. Your ability to deliver exceptional customer service is directly tied to your […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Business, Customer Centric, Customer Service, Sales

June 6, 2021 by Steven Cohen Leave a Comment

6-Tips for Firing Up & Managing the Sales Machine

Sales Machine

It’s wintertime, and all you are thinking is how do I fire up the sales machine. Some business owners go through an annual planning process. Some owners take a stab in the dark, guessing how things will go in the upcoming year, shying away from planning, assuming there is no way to control the future. […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Business, Sales, Sales Management, Sales Plan

June 6, 2021 by Steven Cohen Leave a Comment

4-Ways to SuperSize Your Clients’ Expectations

Every day I interact with landscape company owner’s and manager’s and people who say they exceed customer’s expectations, but when I get down to the nitti gritty of asking them how they do it, it seems that many simply miss the mark. Providing exemplary customer service comes down to taking ownership and responsibility for your […]

Filed Under: Sales & Marketing Tagged With: Customer Experience, Landscaping, Marketing, Sales

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