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June 16, 2021 by Steven Cohen Leave a Comment

The 4 Core Values of Cultivating a Culture of Transparency

Business Transparency

I often wonder where narrow-mindedness comes into play in being a business owner. The answer is not often if you really want to be successful. When I started in business some thirty years ago, I was the most closed-lipped, narrow-minded person compared to today. While I did a decent job of listening to others, I […]

Filed Under: Operations, Owner Strategies, Suggested Reading Tagged With: Business Transparency, Core Values of Business Transparency, Team

June 16, 2021 by Steven Cohen Leave a Comment

Do You Think It’s Bad to Stand Out In The Crowd? Not So

Q– So what do you do? A– We cut grass and take care of your shrubs. Q-You plow snow? A-Sure, we do that too. While many marketing professionals will advise that this is a poor way to represent your brand, you might be surprised how many small business owners actually present themselves in a way […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Brand Differentiation, Branding, Differentiation, Marketing

June 16, 2021 by Steven Cohen Leave a Comment

Why I’m The Best Landscaper!

Proactive Communication

So we are sitting across the table from the property manager as he/she asked the typical questions…” Will my grass be mowed weekly?”, answer: “why of course,” “will my beds be weed-free?”, answer: “of course they will be, we weed continually,” “will my grass be green?”, “why, of course, we use only the best fertilizer,” […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Business Communication, Business Strategy, Proactive Communication

June 16, 2021 by Steven Cohen Leave a Comment

5 Reasons Why Management Must ‘ENGAGE’ With Its Team

Engagement

As an owner or manager of a landscape-snow company, your engagement levels are not only influenced by how well your manager (s) does his/her job but how effectively you, your staff, and your systems and processes support others in executing day-to-day tasks. Management behavior has a trickle-down effect. Q. Do engaged leaders help produce engaged […]

Filed Under: Leadership, Owner Strategies, Suggested Reading Tagged With: Business Engagement, Business Owner, Business Strategies

June 16, 2021 by Steven Cohen Leave a Comment

Your Mind: The Most Powerful Tool In the World

Confidence

I sometimes wonder do I have what it takes to be who I really want to be. I know succeeding in a given field sometimes has a lot more to do with your level of interest/commitment than perhaps having specific aptitudes relevant to that field. Does intelligence have all that much to do with it, […]

Filed Under: Leadership, Suggested Reading Tagged With: Leadership, Mind, Mind Power

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