What are some of the top mistakes companies make when it comes to marketing their business? Actually, a lot of your marketing plan is not aligned carefully with your business objectives and operational capabilities. PROBLEM # ONE- Lack of Focus on the whole marketing objective; I once had a client tell me….I have a great […]
Measuring Marketing ROI
Last week we posted our second article on the competencies of High Impact / High Growth companies. The article covered How to Budget Your Marketing Spend which included online and social media. This newsletter is focused on how to make sense of the data. Although the internet and social media platforms allow for almost unlimited […]