When I started in the landscape-snow industry some thirty years ago building customer relationships were handled much differently than today. Today; customer expectations and behaviors have changed dramatically. Today; companies must exceed the customers’ expectations with every interaction in return for customer loyalty. Your ability to deliver exceptional customer service is directly tied to your […]
Is Social Media the Silent Killer of Your Company?
In the past few years, many landscape companies have jumped on the social media bandwagon. Redesigning their web presence, creating inbound marketing platforms using blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO and other forms of content marketing, which serve to bring customers in closer to their brand. The big question is; are you building your […]
Exceeding the Customers Expectations….The First Time Around
What does a customer really expect? What would cause a customer to say they were extraordinarily satisfied? These are the questions that should be discussed during the sales process and appropriately addressed with the customer. Time to share….What we will do to exceed your expectations. Getting the customer involved; asking the customer to set the […]
Oops! Why Great Customer Service Must Rule!
Every day, customer service representatives face situations when what they say makes or breaks a service interaction. Making a Good First Impression is imperative in all customer service interaction. First impressions are key to developing trust and confidence with the customer. As the old saying goes, “You will never get a second chance to make […]
6-Tips for Firing Up & Managing the Sales Machine
It’s wintertime, and all you are thinking is how do I fire up the sales machine. Some business owners go through an annual planning process. Some owners take a stab in the dark, guessing how things will go in the upcoming year, shying away from planning, assuming there is no way to control the future. […]