One of the words I most often hear from my clients today is ‘lean.’ The next thing I hear is, “we want to be a lean green money-making machine.” While this quote is quite apropos for the green industry, there is more to learn than just the word and a catchy phrase. Today, building a […]
Placing Value On Your Business…The Price Is Right!
It’s not about how much it costs your company to do business, the customer does not care. It’s about how much the market will pay. It’s also about how to make your company’s service stand out so different that customers will pay a premium to get it. How often do your customers play the ‘price […]
I Believe In People, Do you?
The world we live in is an interesting place. At any given moment, during any given day, you never know how you help some else. If you make someone’s day, smile at them, give them an ear, coach them or inspire them with a few words of wisdom, hold them accountable or teach them lessons, […]
6 Sure Fire Ways to Build Customer Confidence
Look at what your competitors are not doing to meet your customers’ wants and needs. Introduce something new every year – innovation can be one of your differentiators as you focus on keeping up with evolving customer needs. Do some good in the world and people will notice. Tell a compelling story about your product, […]
7- Lessons Learned From Attending GIC-GIE 2014
For those of you who do not know me I am Steven Cohen, The Chief Knowledge Officer at GreenMark Consulting Group. I am also someone who is driven by what I call the Three P’s- Purpose│Passion │Pride. Simply said; I love the Landscape Industry! I just returned from my second PLANET GIC-GIE Event. The last […]
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