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June 6, 2021 by Steven Cohen Leave a Comment

Sell Into the Economy, Not Against it

We perform market research and are frequently asked, “so how does this impact my business”? Trying to provide a simple answer with immediate action steps forced us to develop a smarter approach. The following is what we use to run our business and the advice we provide. Start with looking at the economy as a […]

Filed Under: Business Strategy Tagged With: Business, Business Culture, Business Success, Leadership

June 6, 2021 by Steven Cohen Leave a Comment

GreenMark Group and Green Industry Pros Podcast Series Episode 1

Filed Under: Ask the Consultants, Business Advice, Business Strategy Tagged With: Business, Business Culture, Business Lessons, Business Owner, Business Strategies, Business Strategy, Business Success

June 6, 2021 by Steven Cohen Leave a Comment

When is Enough, Enough?

Sometimes the best ideas result from an innocent question. In a recent conversation with Gregg Wartgow at Green Industry Pros magazine he discussed their vision for the publication. They want to be the resource for the aspiring landscape companies under a million in revenue that want to grow. This represents 80% of all landscape companies, […]

Filed Under: Business Advice, Business Strategy, Company Culture, Operations, Owner Strategies, Suggested Reading, Team Leadership Tagged With: Business, Business Culture, Growth, Landscaping, Leadership, Management, Success, Team, Team Leadership

June 6, 2021 by Steven Cohen 1 Comment

Do You Offer ‘Raving Fans Service’?

Raving Fans Service is an expectation of how customers will react when doing business with you.  Although business is more mundane than a sports event, the analogy works. Imagine a stadium of enthusiastic fans – all of them the perfect customer applauding your company, your team, and you for being the best in the business. […]

Filed Under: Ask the Consultants, Business Advice, Customer Service, Sales & Marketing Tagged With: Business, Business Strategies, Business Success, Customer Satisfaction, Leadership, Management

June 6, 2021 by Steven Cohen Leave a Comment

How Snow Warriors Can Budget for Snow

< October 2016 pages 20-21 Table of Contents >

Filed Under: Business Advice, Business Strategy, Operations, Owner Strategies, Suggested Reading Tagged With: Business, Operations, snow

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