In the landscaping industry, we know that loyal customers are key to business success. Great landscape companies achieve this daily by finding ways to tune into customers’ voices each and everyday, and then take action on what they learn from each client interaction. Acting on feedback continuously ‘closes the loop’ between what the brand […]
What Makes People, People
Because you are a small business – hire people who are achievement driven, who have your drive to get things done. Second expand how you see the company and make it a force in the local community. One or two small projects you can showcase is essential to grab the attention of the 20-30 population. Last – look for attitude, not skills. You can train skills, attitude is a long term project. Hire people that will appreciate what they learn. If you can’t keep them, and you won’t keep the good ones – they will become competitors, establish a reputation for growing great landscapers. One last thought – where are you on employee ownership? What if you had a reputation for giving great employees a piece of the action. Might the good ones stay?
When is Enough, Enough?
Sometimes the best ideas result from an innocent question. In a recent conversation with Gregg Wartgow at Green Industry Pros magazine he discussed their vision for the publication. They want to be the resource for the aspiring landscape companies under a million in revenue that want to grow. This represents 80% of all landscape companies, […]
GreenMark Group and Green Industry Pros Podcast Series Episode 1
Sell Into the Economy, Not Against it
We perform market research and are frequently asked, “so how does this impact my business”? Trying to provide a simple answer with immediate action steps forced us to develop a smarter approach. The following is what we use to run our business and the advice we provide. Start with looking at the economy as a […]
