In the landscaping industry, we know that loyal customers are key to business success. Great landscape companies achieve this daily by finding ways to tune into customers’ voices each and everyday, and then take action on what they learn from each client interaction. Acting on feedback continuously ‘closes the loop’ between what the brand […]
Control the Controlable: 6 Must Do’s for Your Landscape Business
As a business owner, I always felt it was necessary to look over my shoulder, wondering what will get in the way next. Always asking myself what will be the next obstacle I will face. I asked myself this question repeatedly when I was the young entrepreneur. Encountering obstacles is one thing we all have […]
The Value Of A Good Reputation
How can landscape contractors guard against “giving away the store” when meeting with prospective or present customers? Perform a SWOT analysis: List strengths, weaknesses, opportunities and threats for your six largest competitors. Look closely at each area of the service delivery model and see what makes your company different. Build a service model on value […]
From Hell to Heaven, the Life of a Landscape Business Owner…
When loading myself into the F-250 this morning, I had a short list of goals to achieve today. They went a little something like this: (1) Go to work happy, go home happy, look forward to returning to work happy tomorrow. (2) Hope for a smooth morning start-up of my twenty-two landscape crews. (3) Hoping […]
Head Trash, How Much Information Is too Much Information?
After years of thinking I knew it all, (never know too much) today, I heard a new term from a potential client. During my discovery call he said to me and I quote…”Steven, I’ve spent in excess of $ 50,000.00 with on-going consulting, countless educational seminars, webinars and listening to endless industry nameless […]
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