How can landscape contractors guard against “giving away the store” when meeting with prospective or present customers? Perform a SWOT analysis: List strengths, weaknesses, opportunities and threats for your six largest competitors. Look closely at each area of the service delivery model and see what makes your company different. Build a service model on value […]
From Hell to Heaven, the Life of a Landscape Business Owner…
When loading myself into the F-250 this morning, I had a short list of goals to achieve today. They went a little something like this: (1) Go to work happy, go home happy, look forward to returning to work happy tomorrow. (2) Hope for a smooth morning start-up of my twenty-two landscape crews. (3) Hoping […]
Sell Into the Economy, Not Against it
We perform market research and are frequently asked, “so how does this impact my business”? Trying to provide a simple answer with immediate action steps forced us to develop a smarter approach. The following is what we use to run our business and the advice we provide. Start with looking at the economy as a […]
The Role of the Trusted Advisor
In our final article for the moment on the ‘trusted Advisor’ role, you must understand that relationships with clients can change over time, and for a variety of unexpected reasons: a change in management, strategy or culture, or an adjustment in the need for assistance. In my years of running an landscape/snow consulting firm, I’ve […]
Always striving to improve ourselves…. it’s that simple.
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