In the landscaping industry, we know that loyal customers are key to business success. Great landscape companies achieve this daily by finding ways to tune into customers’ voices each and everyday, and then take action on what they learn from each client interaction. Acting on feedback continuously ‘closes the loop’ between what the brand […]
GreenMark Group and Green Industry Pros Podcast Series Episode 1
High Impact Firms
Introduction – The End Game If you look hard at the business practices of the most successful companies, the elite 5% of all small businesses, you will find 4 general competencies. This is not a tale of just landscape companies, it is the story of all companies that started small and became billion dollar firms. […]
High Impact Firms Part 2
Introduction – Marketing Spend In our last post we summarized HIF’s- High Impact Firms – let me backtrack and spend a little more time describing how we got here. One of the top entrepreneurial foundations (Kauffman) built on the research started in 1980’s by MIT. One of their researchers, David Birch, identified the characteristics of […]
Do You Offer ‘Raving Fans Service’?
Raving Fans Service is an expectation of how customers will react when doing business with you. Although business is more mundane than a sports event, the analogy works. Imagine a stadium of enthusiastic fans – all of them the perfect customer applauding your company, your team, and you for being the best in the business. […]