In the past few years, many landscape companies have jumped on the social media bandwagon. Redesigning their web presence, creating inbound marketing platforms using blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO and other forms of content marketing, which serve to bring customers in closer to their brand. The big question is; are you building your […]
The Organization That Renews Itself: Lasting Value From Lean Principles
One of the words I most often hear from my clients today is ‘lean.’ The next thing I hear is, “we want to be a lean green money-making machine.” While this quote is quite apropos for the green industry, there is more to learn than just the word and a catchy phrase. Today, building a […]
Optimizing your CASH FLOW for Survival in 2015!
One of the biggest challenges of the small business owner is managing cash flow for funding current operations, business expansion and the preverbal ‘rainy day fund’. Nine out of ten clients I talk to have no cash for emergencies. The business works strictly from a ‘cash-flow’ standpoint and relies on its customers to pay its […]
7 Must-Do’s To Create A Customer Centric Culture
When I started in the landscape-snow industry some thirty years ago building customer relationships were handled much differently than today. Today; customer expectations and behaviors have changed dramatically. Today; companies must exceed the customers’ expectations with every interaction in return for customer loyalty. Your ability to deliver exceptional customer service is directly tied to your […]
Exceeding the Customers Expectations….The First Time Around
What does a customer really expect? What would cause a customer to say they were extraordinarily satisfied? These are the questions that should be discussed during the sales process and appropriately addressed with the customer. Time to share….What we will do to exceed your expectations. Getting the customer involved; asking the customer to set the […]
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