I often wonder where narrow-mindedness comes into play in being a business owner. The answer is not often if you really want to be successful. When I started in business some thirty years ago, I was the most closed-lipped, narrow-minded person compared to today. While I did a decent job of listening to others, I […]
Do You Think It’s Bad to Stand Out In The Crowd? Not So
Q– So what do you do? A– We cut grass and take care of your shrubs. Q-You plow snow? A-Sure, we do that too. While many marketing professionals will advise that this is a poor way to represent your brand, you might be surprised how many small business owners actually present themselves in a way […]
Why I’m The Best Landscaper!
So we are sitting across the table from the property manager as he/she asked the typical questions…” Will my grass be mowed weekly?”, answer: “why of course,” “will my beds be weed-free?”, answer: “of course they will be, we weed continually,” “will my grass be green?”, “why, of course, we use only the best fertilizer,” […]
Is Social Media the Silent Killer of Your Company?
In the past few years, many landscape companies have jumped on the social media bandwagon. Redesigning their web presence, creating inbound marketing platforms using blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO and other forms of content marketing, which serve to bring customers in closer to their brand. The big question is; are you building your […]
The Organization That Renews Itself: Lasting Value From Lean Principles
One of the words I most often hear from my clients today is ‘lean.’ The next thing I hear is, “we want to be a lean green money-making machine.” While this quote is quite apropos for the green industry, there is more to learn than just the word and a catchy phrase. Today, building a […]
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