I’ve learned something on the road to being a business owner and leadership executive. As we all know, in business, there are two roles in an organization for an owner, where an owner works on the business, develops the systems and processes, fosters relationships, creates sales, and builds the company as they see fit. Then […]
The ‘6’ Most Common Marketing Blunders
What are some of the top mistakes companies make when it comes to marketing their business? Actually, a lot of your marketing plan is not aligned carefully with your business objectives and operational capabilities. PROBLEM # ONE- Lack of Focus on the whole marketing objective; I once had a client tell me….I have a great […]
Making the CUSTOMER CONNECTION Through TEAMWORK
Do you really know what it takes to deliver the ultimate customer experience? What buyers really want is a predictable experience. It takes teamwork to build loyal repeat customers. If you measure the different kinds of breakdowns within a company, you will find most happen due to internal-external communication breakdown. This affects the customer in […]
Thinking Your Way Through Strategy: Helping The Landscape Company Grow
‘Strategy’; Henry Mintzberg from McGill University defined strategy as “a pattern in a stream of decisions” to contrast with a view of strategy as planning,[3] while Max McKeown (2011) argues that “strategy is about shaping the future” and is the human attempt to get to “desirable ends with available I learned a long time ago […]
4- Key Components of Growing a Successful Landscape Company
Creating realistic growth goals is the foundation to your long term success. One of the biggest challenges we have as landscape professionals is truly understanding the growth process and then thereafter; planning the growth process. We often allow our competitive market to grow the business vs. the business owner implementing sound growth strategies. The growth […]
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