One of the words I most often hear from my clients today is ‘lean.’ The next thing I hear is, “we want to be a lean green money-making machine.” While this quote is quite apropos for the green industry, there is more to learn than just the word and a catchy phrase. Today, building a […]
6 Sure Fire Ways to Build Customer Confidence
Look at what your competitors are not doing to meet your customers’ wants and needs. Introduce something new every year – innovation can be one of your differentiators as you focus on keeping up with evolving customer needs. Do some good in the world and people will notice. Tell a compelling story about your product, […]
7- Lessons Learned From Attending GIC-GIE 2014
For those of you who do not know me I am Steven Cohen, The Chief Knowledge Officer at GreenMark Consulting Group. I am also someone who is driven by what I call the Three P’s- Purpose│Passion │Pride. Simply said; I love the Landscape Industry! I just returned from my second PLANET GIC-GIE Event. The last […]
Swim With The ‘SHARKS’..Do Entrepreneurs Need To Have Business Acumen?
By definition, ‘Entrepreneurship is the process of starting a business or other organization. The entrepreneur develops a business model, acquires the human and other required resources, and is fully responsible for its success or failure’. Most entrepreneurs who successfully get their businesses off the ground have some basic, innate skills. They are visionaries and doers’, […]
I’d Rather Be Loved Than Feared
Here is why, I get to be challenged just as much as I get to challenge others. Most importantly, I get to grow personally, professionally and financially for my efforts. My boss is a huge part of my success and for that I am appreciative. Here is why my boss is better than your boss: […]
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