One of the words I most often hear from my clients today is ‘lean.’ The next thing I hear is, “we want to be a lean green money-making machine.” While this quote is quite apropos for the green industry, there is more to learn than just the word and a catchy phrase. Today, building a […]
Is Social Media the Silent Killer of Your Company?
In the past few years, many landscape companies have jumped on the social media bandwagon. Redesigning their web presence, creating inbound marketing platforms using blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO and other forms of content marketing, which serve to bring customers in closer to their brand. The big question is; are you building your […]
Working “IN” The Business Instead Of “ON” It Can Cost You
You can’t afford not to let things fall where they may when it looks like the people around you can’t do it all. Check into your growth rate – if things are falling apart, you may be trying to grow too fast. Ultimately your business will be run by someone else – use that visual […]
Placing Value On Your Business…The Price Is Right!
It’s not about how much it costs your company to do business, the customer does not care. It’s about how much the market will pay. It’s also about how to make your company’s service stand out so different that customers will pay a premium to get it. How often do your customers play the ‘price […]
6 Sure Fire Ways to Build Customer Confidence
Look at what your competitors are not doing to meet your customers’ wants and needs. Introduce something new every year – innovation can be one of your differentiators as you focus on keeping up with evolving customer needs. Do some good in the world and people will notice. Tell a compelling story about your product, […]
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