One of the words I most often hear from my clients today is ‘lean.’ The next thing I hear is, “we want to be a lean green money-making machine.” While this quote is quite apropos for the green industry, there is more to learn than just the word and a catchy phrase. Today, building a […]
Is Social Media the Silent Killer of Your Company?
In the past few years, many landscape companies have jumped on the social media bandwagon. Redesigning their web presence, creating inbound marketing platforms using blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO and other forms of content marketing, which serve to bring customers in closer to their brand. The big question is; are you building your […]
Oops! Why Great Customer Service Must Rule!
Every day, customer service representatives face situations when what they say makes or breaks a service interaction. Making a Good First Impression is imperative in all customer service interaction. First impressions are key to developing trust and confidence with the customer. As the old saying goes, “You will never get a second chance to make […]
6-Tips for Firing Up & Managing the Sales Machine
It’s wintertime, and all you are thinking is how do I fire up the sales machine. Some business owners go through an annual planning process. Some owners take a stab in the dark, guessing how things will go in the upcoming year, shying away from planning, assuming there is no way to control the future. […]
5 Known Attributes Of An Ownership ‘State of Mind’
I like to say there are two types of mindsets in business, an ownership mindset and employee mindset. When someone is thinking like an owner, he or she will ask, “Since this is my business, how will I sell or deliver this product or service?” Or, “Would I request this piece of equipment for my […]
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