It is said that the “devil is in the details.” It can also be said that implementing a successful strategy requires an understanding of the “big picture,” including the interaction and integration of the key decisions makers. For the purpose of my blog post I am discussing the interaction between the ‘architect’, the visionary detailing […]
Ha…Ha…Why My Customer Loyalty Beats Yours…
Do you really know what it takes to deliver the ultimate customer experience? What buyers really want is a predictable experience. It takes teamwork to build loyal repeat customers. If you measure the different kinds of breakdowns that occur within a company, you will find most happen due to internal-external communication breakdown. This affects the […]
Control the Controllable, 6 must do’s for your business.
As a business owner, I always felt it was necessary to look over my shoulder, wondering what will get in the way next. Always asking myself what will be the next obstacle I will face. I asked myself this question repeatedly when I was the young entrepreneur. Encountering obstacles is one thing we all have […]
Brand Connectivity…It’s an emotional connection.
Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why. Owners often recognize the link between successful businesses and strong branding and aspire to build a brand that emulates similar success for themselves. Business owners also often understand […]
Learning from the WRATH of winter storm Jonas and preparing for the next one…
While many contractors are still working this Monday morning cleaning up from one of the largest snowfalls in the Mid-Atlantic and Northeast since the winter of 2009-2010, this morning I’m personally reflecting on my own experiences from the past. I have seen many positive posts on social media of contractors successes during this storm and […]