In the past few years, many landscape companies have jumped on the social media bandwagon. Redesigning their web presence, creating inbound marketing platforms using blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO and other forms of content marketing, which serve to bring customers in closer to their brand. The big question is; are you building your […]
The Organization That Renews Itself: Lasting Value From Lean Principles
One of the words I most often hear from my clients today is ‘lean.’ The next thing I hear is, “we want to be a lean green money-making machine.” While this quote is quite apropos for the green industry, there is more to learn than just the word and a catchy phrase. Today, building a […]
Optimizing your CASH FLOW for Survival in 2015!
One of the biggest challenges of the small business owner is managing cash flow for funding current operations, business expansion and the preverbal ‘rainy day fund’. Nine out of ten clients I talk to have no cash for emergencies. The business works strictly from a ‘cash-flow’ standpoint and relies on its customers to pay its […]
7 Must-Do’s To Create A Customer Centric Culture
When I started in the landscape-snow industry some thirty years ago building customer relationships were handled much differently than today. Today; customer expectations and behaviors have changed dramatically. Today; companies must exceed the customers’ expectations with every interaction in return for customer loyalty. Your ability to deliver exceptional customer service is directly tied to your […]
The Simple Science Of Building A Unified TEAM
Yes, the boss can always; I mean most often think he/she can do it better than everyone else. The bottom line of a progressive-forward thinking organization is not driven by any one individual, it is driven through TEAMWORK. “A group does not necessarily constitute a team. Teams normally have members with complementary skills and generate […]
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