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June 6, 2021 by Steve Cohen Leave a Comment

Measuring Marketing ROI

Last week we posted our second article on the competencies of High Impact / High Growth companies. The article covered How to Budget Your Marketing Spend which included online and social media. This newsletter is focused on how to make sense of the data. Although the internet and social media platforms allow for almost unlimited […]

Filed Under: High Impact Firms, Marketing Tagged With: Marketing Strategy, return on investment, ROI, Sales and Marketing

June 6, 2021 by Steve Cohen Leave a Comment

High Impact Firms Part 2

Introduction – Marketing Spend In our last post we summarized HIF’s- High Impact Firms – let me backtrack and spend a little more time describing how we got here. One of the top entrepreneurial foundations (Kauffman) built on the research started in 1980’s by MIT. One of their researchers, David Birch, identified the characteristics of […]

Filed Under: High Impact Firms Tagged With: Business, Business Growth, Business Lessons, Business Strategies, Growth, Leadership

June 6, 2021 by Steve Cohen Leave a Comment

High Impact Firms

boss image shadow

Introduction – The End Game If you look hard at the business practices of the most successful companies, the elite 5% of all small businesses, you will find 4 general competencies. This is not a tale of just landscape companies, it is the story of all companies that started small and became billion dollar firms. […]

Filed Under: Business Growth, High Impact Firms Tagged With: Business, Business Growth, Business Lessons, Business Owner, Business Strategies, Growth, Leadership, Management

June 6, 2021 by Steven Cohen Leave a Comment

Always striving to improve ourselves…. it’s that simple.

striving media

Filed Under: Business Strategy, Company Culture Tagged With: Business, Business Culture, Business Growth, Business Lessons

June 6, 2021 by Steven Cohen Leave a Comment

September 11, 2017…Remembering the Innocent…

world trade center

As the 16th year anniversary of the September 11th 2001 terrorist attacks is upon us, we must never forget those who perished or sacrificed their lives for others.
I personally hope in some way that in our 21st century where everything is expected yesterday, and it seems that many of our attention spans are often less than the length of a 30-minute sitcom or the length of a random thought on a tweet that we continue to remember the meaning of the National Day of Service and Remembrance

Filed Under: Suggested Reading

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