We perform market research and are frequently asked, “so how does this impact my business”? Trying to provide a simple answer with immediate action steps forced us to develop a smarter approach. The following is what we use to run our business and the advice we provide. Start with looking at the economy as a […]
Sell Into the Economy, Not Against it
The Role of the Trusted Advisor
In our final article for the moment on the ‘trusted Advisor’ role, you must understand that relationships with clients can change over time, and for a variety of unexpected reasons: a change in management, strategy or culture, or an adjustment in the need for assistance. In my years of running an landscape/snow consulting firm, I’ve […]
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