In our final article for the moment on the ‘trusted Advisor’ role, you must understand that relationships with clients can change over time, and for a variety of unexpected reasons: a change in management, strategy or culture, or an adjustment in the need for assistance. In my years of running an landscape/snow consulting firm, I’ve […]
The 3 Dimensions of Brand
Introduction Why Brand? The need to create an effective brand that provides an unique ‘picture’ has never been more important. If every landscape company looks the same how does the customer make a buying a decision? That is easy – they go to price. Branding has changed over the last decade because of social media. […]
Memorial Day is more than just BBQ’s, Shopping and Perhaps the Opening of the Pool…
Memorial Day is more than just BBQ’s, shopping and perhaps the opening of the pool… This Monday we will celebrate Memorial Day 2017, as Americans we often forget that Memorial Day is more than just BBQ’s, shopping and perhaps the opening of the pool… In traditional observance, the flag of the United States is raised […]
Sell Into the Economy, Not Against it
We perform market research and are frequently asked, “so how does this impact my business”? Trying to provide a simple answer with immediate action steps forced us to develop a smarter approach. The following is what we use to run our business and the advice we provide. Start with looking at the economy as a […]
GreenMark Group and Green Industry Pros Podcast Series Episode 1
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