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June 6, 2021 by Steven Cohen Leave a Comment

Like Vs. Comment and what about Share?

What did I notice? Many people simply just hit like to something they read or a picture they see vs. engaging with the poster. Is this just a matter of habit, laziness or just a true lack of interest in what they are ‘liking’ to begin with? What triggers hitting the like button vs. a […]

Filed Under: Sales & Marketing Tagged With: Social Media, social media marketing, social networking

June 6, 2021 by Steven Cohen Leave a Comment

Next Year’s bounty a matter of timing…

Tease the season everyone! So with the new business year right around the corner business owners and business entrepreneurs start looking forward to the new year with a sense of renewed enthusiasm. It’s seen as an opportunity to reboot goals and objectives as well and an opportunity to turn past challenges into present an future […]

Filed Under: Business Strategy Tagged With: business planning, Landscape Maintenance, Landscaping

June 6, 2021 by Steven Cohen Leave a Comment

4-Ways to SuperSize Your Clients’ Expectations

Every day I interact with landscape company owner’s and manager’s and people who say they exceed customer’s expectations, but when I get down to the nitti gritty of asking them how they do it, it seems that many simply miss the mark. Providing exemplary customer service comes down to taking ownership and responsibility for your […]

Filed Under: Sales & Marketing Tagged With: Customer Experience, Landscaping, Marketing, Sales

June 6, 2021 by Steven Cohen Leave a Comment

The mystery of the word “WHY”?

One of my favorite words is “why”. Why you might ask, because I am always asking myself why does this happen, or why does that happen. My employees would often ask me, why do we have to do it this way, or why do we have to do it that way, or why do we […]

Filed Under: Business Advice Tagged With: change management, Employee Engagement, personal development

June 6, 2021 by Steven Cohen Leave a Comment

Building a brand or destroying a legacy? Part III, Post Merger Integration Thoughts, An Icon + Other Key Executives Leaving…

Leadership changes announced at BrightView Lawn & landscape- November 6, 2015 Roger Zino and other key executives are leaving the company as reported today in Lawn & Landscape Magazine– According to an internal memo obtained by Lawn & Landscape, Roger Zino will step down as vice chairman of BrightView at the end of the year […]

Filed Under: Landscape Industry Commentary Tagged With: change management, Landscape Maintenance, mergers & acquisitions

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