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June 16, 2021 by Steven Cohen Leave a Comment

5 + Effective Ways Your Landscape Company Can “Go Green”

Going Green

Going green should be one of the most talked-about topics in the landscape industry as it can definitely be integrated into marketing to create a real service niche. The reality is, while some companies have put a real effort into promoting green initiatives… it vastly remains to be the green industry’s ‘best-kept secret.’ Putting a […]

Filed Under: Operations, Suggested Reading Tagged With: Corporate Social Responsibility, Go Green, Green Initiatives, Marketing

June 16, 2021 by Steven Cohen Leave a Comment

Reasons Why You Need To K-I-S-S

KISS

Have you ever really given it some thought about how much we overcomplicate things in our personal and professional lives? Unfortunately, the answers are more often than we probably have to. I am notorious for overthinking things; the only positive relief for me is that I can pull it back down to reality and move […]

Filed Under: Owner Strategies, Suggested Reading Tagged With: Keep It Simple Stupid, KISS Principle, Simplicity

June 16, 2021 by Steven Cohen Leave a Comment

8 Talent Acquisition Strategies For The Small Company

Talent Recruiting

I hear so often how difficult it is to find talent for a small landscape company. But, I often tell my clients, it’s not that hard if you have your magnet out to attract. For example, I received a question from a potential client last week…His question was… How do I turn my recruiting challenges […]

Filed Under: Human Resources, Suggested Reading Tagged With: Business, Human Resources, Recruitment

June 6, 2021 by Steven Cohen Leave a Comment

7 Must-Do’s To Create A Customer Centric Culture

Customer Centric

When I started in the landscape-snow industry some thirty years ago building customer relationships were handled much differently than today. Today; customer expectations and behaviors have changed dramatically. Today; companies must exceed the customers’ expectations with every interaction in return for customer loyalty. Your ability to deliver exceptional customer service is directly tied to your […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Business, Customer Centric, Customer Service, Sales

June 6, 2021 by Steven Cohen Leave a Comment

The Simple Science Of Building A Unified TEAM

Teamwork

Yes, the boss can always; I mean most often think he/she can do it better than everyone else. The bottom line of a progressive-forward thinking organization is not driven by any one individual, it is driven through TEAMWORK. “A group does not necessarily constitute a team. Teams normally have members with complementary skills and generate […]

Filed Under: Human Resources, Leadership, Suggested Reading Tagged With: Business, Leadership, Positive Reinforcement, Team, Teamwork

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