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June 16, 2021 by Steven Cohen Leave a Comment

Do You Think It’s Bad to Stand Out In The Crowd? Not So

Q– So what do you do? A– We cut grass and take care of your shrubs. Q-You plow snow? A-Sure, we do that too. While many marketing professionals will advise that this is a poor way to represent your brand, you might be surprised how many small business owners actually present themselves in a way […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Brand Differentiation, Branding, Differentiation, Marketing

June 16, 2021 by Steven Cohen Leave a Comment

Why I’m The Best Landscaper!

Proactive Communication

So we are sitting across the table from the property manager as he/she asked the typical questions…” Will my grass be mowed weekly?”, answer: “why of course,” “will my beds be weed-free?”, answer: “of course they will be, we weed continually,” “will my grass be green?”, “why, of course, we use only the best fertilizer,” […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Business Communication, Business Strategy, Proactive Communication

June 16, 2021 by Steven Cohen Leave a Comment

5 Reasons Why Management Must ‘ENGAGE’ With Its Team

Engagement

As an owner or manager of a landscape-snow company, your engagement levels are not only influenced by how well your manager (s) does his/her job but how effectively you, your staff, and your systems and processes support others in executing day-to-day tasks. Management behavior has a trickle-down effect. Q. Do engaged leaders help produce engaged […]

Filed Under: Leadership, Owner Strategies, Suggested Reading Tagged With: Business Engagement, Business Owner, Business Strategies

June 16, 2021 by Steven Cohen Leave a Comment

Your Mind: The Most Powerful Tool In the World

Confidence

I sometimes wonder do I have what it takes to be who I really want to be. I know succeeding in a given field sometimes has a lot more to do with your level of interest/commitment than perhaps having specific aptitudes relevant to that field. Does intelligence have all that much to do with it, […]

Filed Under: Leadership, Suggested Reading Tagged With: Leadership, Mind, Mind Power

June 16, 2021 by Steven Cohen Leave a Comment

The Difference Between The Engaged Owner And The Disengaged Owner

Business Owner

Every day I engage with owners of both small and medium-sized businesses. I am always amazed at the various levels of engagement owners have with their company and its employees. Some are very engaged and aware of every facet of their organization. But, on the other hand, some are actually quite hands-off and sometimes even […]

Filed Under: Owner Strategies, Suggested Reading Tagged With: Business Engagement, Business Owner, Business Strategies

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