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June 16, 2021 by Steven Cohen Leave a Comment

Your Mind: The Most Powerful Tool In the World

Confidence

I sometimes wonder do I have what it takes to be who I really want to be. I know succeeding in a given field sometimes has a lot more to do with your level of interest/commitment than perhaps having specific aptitudes relevant to that field. Does intelligence have all that much to do with it, […]

Filed Under: Leadership, Suggested Reading Tagged With: Leadership, Mind, Mind Power

June 16, 2021 by Steven Cohen Leave a Comment

The Digital Onslaught: Is a Salesperson, Still a Sales Person?

Salesperson

Do you remember the ole’ days- Salespeople would practice their trade from a briefcase and with a pencil and paper. I do! Those are just memories of the past- In today’s social and digital crazed world, sales people must be knowledgeable and technology empowered people. Not only must they know about the products or services […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Digitalization, Sales and Marketing, Salesperson

June 16, 2021 by Steven Cohen Leave a Comment

I’m The ‘Boss’ and There’s No Paycheck

Cash Flow

Being a business owner is a balancing act, and not an easy one for that matter. While the rewards of being a business owner comes in many forms, salary, which is a short-term reward, bonuses which are the medium-term reward; and increased valuation of the business, which is the long-term goal. Your goal as an […]

Filed Under: Finance, Leadership, Suggested Reading Tagged With: Business Finance, Business Owner, Business Strategies

June 16, 2021 by Steven Cohen Leave a Comment

The ‘6’ Most Common Marketing Blunders

What are some of the top mistakes companies make when it comes to marketing their business? Actually, a lot of your marketing plan is not aligned carefully with your business objectives and operational capabilities. PROBLEM # ONE- Lack of Focus on the whole marketing objective; I once had a client tell me….I have a great […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Landscape Companies, Marketing Blunders, Marketing Strategy

June 16, 2021 by Steven Cohen Leave a Comment

10 Best Lessons I’ve Learned From My Dad

Lessons From Dad

Reflections on life…On my mind and in my heart FOREVER, a son’s reflection. As a father to four great kids, I have learned a lot on my parenthood journey. I learned that there is no ‘handbook’ of right and wrong. There is no cookie-cutter parent figure, and if you thought, there was its only fiction. […]

Filed Under: Leadership, Suggested Reading Tagged With: Business Lessons, Dad, Life Lessons, Mentor

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