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June 6, 2021 by Steven Cohen Leave a Comment

Exceeding the Customers Expectations….The First Time Around

customer expectations

What does a customer really expect? What would cause a customer to say they were extraordinarily satisfied? These are the questions that should be discussed during the sales process and appropriately addressed with the customer. Time to share….What we will do to exceed your expectations. Getting the customer involved; asking the customer to set the […]

Filed Under: Sales & Marketing, Suggested Reading Tagged With: Business Sales, Customer Expectation, Customer Satisfaction, Marketing

June 6, 2021 by Steven Cohen Leave a Comment

Swim With The ‘SHARKS’..Do Entrepreneurs Need To Have Business Acumen?

Entrepreneurs

By definition, ‘Entrepreneurship is the process of starting a business or other organization. The entrepreneur develops a business model, acquires the human and other required resources, and is fully responsible for its success or failure’. Most entrepreneurs who successfully get their businesses off the ground have some basic, innate skills. They are visionaries and doers’, […]

Filed Under: Owner Strategies, Suggested Reading Tagged With: Business Building, Businessperson, Entrepreneur, Shark Tank

June 6, 2021 by Steven Cohen Leave a Comment

7- Lessons Learned From Attending GIC-GIE 2014

GIE

For those of you who do not know me I am Steven Cohen, The Chief Knowledge Officer at GreenMark Consulting Group. I am also someone who is driven by what I call the Three P’s- Purpose│Passion │Pride. Simply said; I love the Landscape Industry! I just returned from my second PLANET GIC-GIE Event. The last […]

Filed Under: Leadership, Owner Strategies, Suggested Reading Tagged With: Business Lessons, GIC-GIE 2014, Landscape Industry

June 6, 2021 by Steven Cohen Leave a Comment

Brickman/VC Post Merger Thoughts…’What’s Next’

Brickman VC merger

As Released July 1, 2014 Brickman Group Press Release “The Merger completion on June 30 of Maryland based Brickman Group, Ltd. LLC and California based ValleyCrest Companies, LLC creates the industry’s largest-leading landscape Services Company”. It’s been over three months now since the merger of Brickman/VC took place. Thoughts have run the gamete as to […]

Filed Under: Landscape Industry Commentary, Suggested Reading Tagged With: Brickman Group, Brickman ValleyCrest Merger, ValleyCrest Companies

June 6, 2021 by Steven Cohen Leave a Comment

6 Sure Fire Ways to Build Customer Confidence

customer confidence

Look at what your competitors are not doing to meet your customers’ wants and needs. Introduce something new every year – innovation can be one of your differentiators as you focus on keeping up with evolving customer needs. Do some good in the world and people will notice. Tell a compelling story about your product, […]

Filed Under: Owner Strategies, Suggested Reading Tagged With: Business, Customer Confidence, Customer Satisfaction

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