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June 6, 2021 by Steven Cohen Leave a Comment

Oops! Why Great Customer Service Must Rule!

Customer ServiceEvery day, customer service representatives face situations when what they say makes or breaks a service interaction. Making a Good First Impression is imperative in all customer service interaction. First impressions are key to developing trust and confidence with the customer. As the old saying goes, “You will never get a second chance to make a first impression.” This is why the first impression is extremely important and can set the tone for all future interactions. The reality is customers prefer doing business with people they like and trust.

Here are ten key steps that must be followed to deliver that exceptional customer service experience.

The 10 Commandments of GREAT customer service…

Thoughtfulness in meeting a customer’s needs

  1. Personal responsibility for the customer
  2. Quick problem solving for the customer
  3. Offering immediate assistance
  4. Friendliness
  5. Using the customer’s name in conversation
  6. Pleasant tone of voice
  7. Polite and courteous manners
  8. Presentation attire/neatness
  9. A genuine smile
  10. Say what you mean, do what you say

The ‘TOP 10’ ways to kill your customer relationship

  1. “No.” we don’t or can’t
  2. “I don’t know.”
  3. “That’s not my job!
  4. “You are right- that is bad”
  5. “Calm down, we can fix it”
  6. “I’m busy right now”
  7. “Call you back”
  8. “That’s not my fault”
  9. “You’ll need to take that up with my supervisor”
  10. “You want it by when?”

Never Forget the 5- R’s of GREAT Customer Service…

1) We are Responsive! Don’t make excuses, instead adopt the motto: “It’s my job.” Exceed expectations.

2) We are Reliable! Be honest. Make sure “everybody knows what everybody needs to know.”

3) We show Respect! Respect, concern, courtesy, and responsiveness in meeting the needs of your customers are the key to all interactions.

4) We build Relationships! Make customers feel important and use the “golden rule” of treating others as you would want to be treated. Allow the customer to feel heard.

5) We Recognize the need to exceed the clients expectations!

Great customer service is all about bringing customers back. And about sending them away happy – happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

Always Remember…Smiling will only get you so far!

Looking for a good book on the subject, suggested reading;

  • The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Paperback – by Michael E. Gerber

Filed Under: Owner Strategies, Sales & Marketing, Suggested Reading Tagged With: Business, Customer Relationship, Customer Service

About Steven Cohen

Steven Cohen realized his passion at an early age. Starting his first entrepreneurial endeavor in high school, a landscape business, he developed into a regional player shortly after graduating college. Since selling that first business, Steven has held key leadership positions with several large landscape companies on the Eastern Seaboard in the capacity of Director of Operations, VP-Landscape, VP-Operations and most recently as Chief Operating Officer.

In 2006, he began consulting. With thirty years in the landscape-snow industry, Steven shares his passion, purpose and pride in an industry he loves with the formation of GreenMark Consulting Group. Steven prides himself as being both an analytical and a conceptual thinker who effectively partners with business owners to assess opportunities, facilitate strategic decisions, and drive successful implementations.

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