Building a winning company culture, the world according to me.

For those who don’t know or really understand company culture, take it from me, real innovation will starts with your company culture. Your shared values will help your business grow while stale company culture can sink you entirely. Your company culture can change in subtle ways over time but there are many ways to keep your infrastructure on task and in line with your overall mission. Simply stated, a good company culture drives innovation at all levels of the organization.

What I have learned over my years as a business owner and company executive is building a self-reliant team is essential for a company to exist and thrive. In order for a company to be successful it must have people who buy-in the company’s Purpose. TEAM members (my operative word for employees) at all levels need to feel and act like owners in some way or form. TEAM members must continually set goals individually and always work in alignment with the company’s mission.

A company can’t rest on one or two peoples’ shoulders and be successful long term. Responsibilities need to be divided up. People need to train their backups who can be ready to step in, in case something happens to the primary person in charge. Building teams to share the work load takes a lot of weight off of the owners’ shoulders and creates multiple accountable individuals. It also tends to result in happier employees who feel more engaged in taking the company forward. It also makes it easier to identify people who may no longer be a fit or who may not be able to keep up.

A mission driven company is driven by what I call the Three P’s- Purpose│Passion│Pride. The foundation to a great company is ‘CULTURE’ and culture is driven by each one of the three P’s

1. Creating A Culture of Purpose-Take a look at companies whose success is perennial. They sustain themselves by generating significant, positive impact for everyone their operations touch. They are keenly aware of the purpose they fulfill for clients, employees, community, and others – Purpose is integrated into the business as part of its core culture. Therefore, establishing a culture of PURPOSE.
2. Creating A Culture of Passion– A Company’s workforce is the living embodiment of its brand in action. If employees are engaged and energized, they bring the brand to life and deliver differentiated experiences in their every interaction, creating a tie between employees, consumers, and business performance- It is my belief that you must have an instilled culture of Passion. Once you do; you are more likely to find long-term success.
3.  Creating a Culture of Pride- Pride means you’ll go that extra mile. But what do the inner makings of pride look like in a company’s culture and how do the best companies foster it? It starts with how the employees feel and present themselves to others. Best companies get it right, right from the start. They introduce newbies to their culture through a variety of immersion programs and dedicated training, paving the way for clear expectations and two-way communication. These exchanges set the stage for building employee pride through creating trust.

Take a look at companies whose success is perennial. They sustain themselves by generating significant, positive impact for everyone their operations touch. They are keenly aware of the purpose they fulfill for clients, employees, community, and other groups – and they integrate goals to serve those groups into their business’ core activities. Therefore, establishing a culture of PURPOSE. For successful organizations creates meaningful impact beyond financial performance. In many company’s, company ‘culture’ is a business norm.

While culture success is not an overnight objective. It takes hard work and dedication. However, if building a winning TEAM is truly one of your goals, taking steps to change your company culture will help ensure the outcome of your company’s success.

Want to have a successful company which is built for long term sustainable growth? Build a company of the Three P’s and operational success and profitability will come naturally!

So I ask, what motivates your TEAM to drive your company forward?

About the author; Steven Cohen is a landscape industry business strategy expert & chief innovation officer at GreenMark Consulting Group; a Landscape-Snow Industry Business-Consulting/Advisory firm that specializes in helping small-medium sized growth oriented companies grow from under one million dollars to over five million dollars. Do you have a business or marketing question for the GreenMark Consultants? You can reach Steven Cohen by phone at 610.905.3637. Email Steven at scohen@greenmarkgroup.com or visit our website at www.greenmarkgroup.com to learn more about our services.

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