Marketing a Green Industry business is essential for consistent and steady growth. Due to the seasonal nature of the Green Industry marketing efficiently and effectively requires a well thought out annual marketing plan. Marketing strategies that work great in Spring may not perform so well in the fall so it’s important to develop a custom strategy that works for your business year round.
The GreenMark Group marketing team can help you develop a 12-month marketing strategy that will help fill your pipeline with quality leads throughout the year.
Offer, Timing & Target
When developing custom marketing strategies for Green Industry business the we ensure that each campaign incorporates the following three marketing fundamentals:
- An Irresistible Offer- Each day consumers are innovated with thousands of marketing messages and their filters are set to screen out most offers. One of the most effective ways to break through their filter is to make them an irresistible offer that they cannot refuse.
- Timing- The second element is timing of the irresistible offer. As mentioned above the Green Industry is very seasonal so your offered need to be made at the right time for them to be effective.
- Target Market- The final element is identifying the right target market for your your services. Knowing who you are marketing to and WHY is critical when creating a successful marketing campaign.
Successful marketing campaigns need to make an irresistible offer, delivered at the right time, to the right person. The GreenMark Group marketing team will incorporate all three of these elements so your business will significantly increase it’s ROI on all marketing dollars invested.
Plan vs Piece Meal
One of the most common mistakes when marketing a Green Industry business is to market to the weather. Meaning when spring is around the corner run a few ads here and there and hope for the best.
This piece meal marketing is only guaranteed to accomplish one thing: waste your investment. While your campaign may be successful initially if it is not incorporated into a well thought out annual marketing plan you are guaranteed to waste the peak potential of your marketing investment.
The GreenMark Group Marketing Team can help your business establish a 12-month marketing plan that is tailored to meet your company’s vision, goals and budget. With the right marketing plan in place you can rest assured that you are maximizing your marketing dollars and able to focus on increasing sales and growing your business.
Complimentary Marketing Plan Consultation
To establish a marketing plan that works for your business throughout the year Contact the GreenMark Consulting Group Marketing Team today and request a complimentary Marketing Plan Consultation.