This past December, I celebrated forty years in the green industry. This milestone has brought a culmination of memories to my mind. It has also brought forth many thoughts on what has worked – and not worked – during my career. For this article, I would like to share one of my company’s greatest successes, […]
Good Systems+Great People+Delighted Customers = Great Business Results!
In the landscaping industry, we know that loyal customers are key to business success. Great landscape companies achieve this daily by finding ways to tune into customers’ voices each and everyday, and then take action on what they learn from each client interaction. Acting on feedback continuously ‘closes the loop’ between what the brand […]
9 Steps to Sustain Success for Landscape Business Owners
Setting the success tone for your landscape company starts with the person at the top. Defining the top priorities, planning the growth process and staying the course are what will lead to the company’s overall success. You must have a way to track progress, and know what progress looks like so you can know it […]
Head Trash, How Much Information Is too Much Information?
After years of thinking I knew it all, (never know too much) today, I heard a new term from a potential client. During my discovery call he said to me and I quote…”Steven, I’ve spent in excess of $ 50,000.00 with on-going consulting, countless educational seminars, webinars and listening to endless industry nameless […]
Thinking Like a Detective When it Comes to Sales…
Finding your next great client is like working your way through a detective’s story. You have to have a mind for inquiry — open, questioning, evaluating and fitting puzzle pieces together. Go through the clients of recent years and pull out the ones that seem to be the very best customers. What’s common about them? […]